
Three ways to work with me.

Team Coaching
Monthly facilitation for management teams who need to be aligned, make better decisions, and stop going round in circles.
Find out more.

Badass Business Lab
A monthly accountability group for business owners who are done trying to figure it all out alone.
Find out more.

1:1 Coaching
For business owners and leaders who want to work through what's really holding them back.
Find out more.


Who you'll be working with
I'm Ben Hickman. An ILM Level 7 qualified coach, with 15+ years experience running my own business.
I built Alterline from the kitchen table, hit burnout trying to scale, restructured after debt, and rebuilt sustainably.
I'm not here to tell you what to do. I'm here to help you work out what works for you and your business.
Something bigger than coaching
Reflective Rebels is bigger than coaching. It's a growing community of business owners and leaders across Cumbria who are tired of pretending everything's fine and want something more honest.
We show up for each other through co-working days, book clubs, walks, pottery, singing, and the odd pub quiz. No pitches, no name badges, no theatre. Just people who get it.


Upcoming events.



Vulnerable Leaders Lab: Taster SessionWed 20 MayThe Guild

I have not only overcome challenges but I have understood the reasons why my brain does certain things, it’s been huge for me.
The main thing I have gained is Clarity. Clarity in my vision. Clarity on who I am as a leader. And clarity on my goals. It’s been invaluable.

Becky Mann
B&Co Studio
I have discovered a new confidence in my ability to meet challenges at work. Ben has enabled me to understand myself and my motivations better, which has led to me developing a completely new set of skills.
His support, careful questioning and reflective approach has helped me to become a better manager and a more thoughtful practitioner. It has not been easy, and he has made me work hard, but what a difference he has made!!

Helen Ward
Susan's Farm
Ben 'gets' me and helps me see things that are right in front of me but I can't always see. He has developed my self belief and confidence in my abilities and has helped steer OMG into a new and exciting phase of growth.

Josie Hadley
OMG Marketing

